You may have heard that there have been supply issues with certain Nikon products as a result of the tsunami in Japan. The affect of which has resulted in a rush to buy equipment before it disappears. Stocks of certain Nikon cameras and lenses are affected and this is likely to remain so for some time to come. However, we do have some good news. We have been able to secure limited stocks of the following:



Second hand Nikon equipment

In the Aladdin's Cave that is our second hand department you will find we are full to the brim with all manner of Nikon DSLRs, film SLRs both autofocus and manual types. Additionally, we have a very broad range of auto-focus and manual focus Nikkor lenses. For those of you interested in vintage equipment we have a number of pristine examples of Nikon rangefinder as well as F and F2 cameras.

On a positive note, the main production plant and seven of Nikon's manufacturing subsiduaries have returned to production, but it will probably take a little time before they are back in full swing.

We look forward, as we have done over the last quarter of a century, to be of service to you.

Kind regards,

Tabitha Hardy
Sales Director
Grays of Westminster
40 Churton Street
Pimlico
London
SW1V 2LP
Tel: +44 020 7828 4925
Fax: +44 020 7976 5783
Website: http://www.graysofwestminster.co.uk/

London, UK, April 2011 - Nikon celebrates a significant milestone this month, with the production of its 60 millionth NIKKOR interchangeable lens. The landmark figure is the culmination of over 50 years of Nikon's commitment to supplying professional and amateur photographers alike with the best possible equipment.

Five million lenses have been produced in the last seven months alone, after total production of NIKKOR lenses reached 55 million in August 2010. Since then, Nikon has continued to expand the product lineup by releasing six new NIKKOR lenses for FX- and DX-format SLR cameras. The popularity of the six new releases, which satisfy the needs of a wide variety of photographers, has helped production surpass expectations.

NIKKOR lenses released since August 2010:

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR
(released September 2010)
An ultra high-power zoom lens with magnification of approximately 10.7× that covers a broad range of focal lengths from the wide-angle 28 mm to the telephoto 300 mm; equipped with Nikon's latest vibration reduction system, VR II, which provides image stabilization equivalent to an approximately four-step increase in shutter speed. This lens is compatible with the FX format.

AF-S NIKKOR 85mm f/1.4G
(released September 2010)
fast, mid-telephoto, fixed focal length (prime) lens that offers pleasing blur characteristics and superior resolution with a focal length of 85 mm and fast maximum aperture of f/1.4. This lens is compatible with the FX format.

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR
(released September 2010)
An ultra high-power zoom lens with magnification of approximately 5.5× that covers the 55 mm to 300 mm range of focal lengths; equipped with Nikon's latest vibration reduction system, VR II, and high refractive index (HRI) lens elements. This lens is compatible with the DX format.

AF-S NIKKOR 24-120mm f/4G ED VR
(released September 2010)
A 5× standard zoom lens with a fixed maximum aperture of f/4 throughout the entire zoom range; utilizes Nano Crystal Coat and is equipped with Nikon's latest vibration reduction system, VR II. This lens is compatible with the FX format.

AF-S NIKKOR 200mm f/2G ED VR II
(released October 2010)
A fast, telephoto, fixed focal length (prime) lens with a focal length of 200 mm and maximum aperture of f/2 that is equipped with Nikon's latest vibration reduction system, VR II, and utilizes Nano Crystal Coat. This lens is compatible with the FX format.

AF-S NIKKOR 35mm f/1.4G
(released November 2010)
A fast, wide-angle lens that exhibits superior image quality with shooting at f/1.4 maximum aperture; utilizes Nano Crystal Coat and is equipped with Nikon's Silent Wave Motor (SWM). This lens is compatible with the FX format.

The history of NIKKOR lenses began in 1959, when Nikon (then Nippon Kogaku K.K.) released its first SLR camera, the Nikon F. At the same time, Nikon also released its first NIKKOR interchangeable lenses for Nikon SLR cameras, among them the NIKKOR-S Auto 5cm f/2. The current lineup of more than sixty NIKKOR lenses for Nikon SLR cameras offers a rich variety of lenses, including fisheye lenses, super wide-angle to super telephoto lenses, micro lenses and PC-E lenses.

The first day of spring draws ever closer and with it an abundance of new photographic opportunities. Whether you are considering that new camera body that you have always wished for, a long lens for wildlife or a macro lens to capture the minute details of insects or plants newly in blossom, Grays of Westminster are here to advise you on your photographic needs and requirements.

The D700 is still one of the most popular cameras in Nikon's line up. And now that the price is the lowest it will ever be, it ' s the perfect time to invest in a full-frame body if you are considering upgrading from DX, or looking for a backup for your own FX camera. The D700 has boasted fantastic quality at low-light levels since its release and continues to be a camera of choice for many professionals who want to travel light

Despite rumours of a replacement (and at the moment, yes, they are still just rumours) for the D700, it is still one of the most popular cameras in Nikon's line up. And now that the price is the lowest it will ever be it's the perfect time to invest in a full-frame body if you are considering upgrading from DX, or looking for a backup for your own FX camera. The D700 has boasted fantastic quality at low-light levels since it's release and continues to be a camera of choice for many professionals who want to travel light.
Body Only = £1689.00 Incl. VAT
Please see below for kit prices.




The D3S provides an ISO range like never before, so with high-quality shooting options and full-frame HD video shooting all in one body - ideal for photographers who need an all-singing-all-dancing camera for their photographic needs. Ideal for everything from weddings to sports, landscape to wildlife, the D3S handles every situation perfectly in a weather-sealed magnesium-alloy casing.
Body Only = £3469.00 Incl. VAT
Please see below for kit prices.



For landscape and studio photographers the D3X provides one with incredible FX quality over a 24.5 million pixel sensor. Perfect for the rough and tough outdoor work or those in the studio needing to print large poster-size prints.
Body Only = £4969.00 Incl. VAT
Please see below for kit prices.






All of the above lenses are recommended both by Nikon and professionals alike, and are available in kit form with the professional range of camera bodies. If you require any advice about which lens might be right for you, please do not hesitate to drop us an email or telephone the shop and speak to a member of sales staff.

Prices of bodies and lenses are currently as follows:

Nikon D700 + 14-24mm f/2.8G ED AF-S + 24-70mm f/2.8G ED AF-S KIT
(RRP - £5,300.00) £4,160.00

Nikon D700 + 14-24mm f/2.8G ED AF-S Kit
(RRP - £3,883.00) £2,965.00

Nikon D700 + 24-70mm f/2.8G ED AF-S Kit
(RRP - £3,781.00) £2,885.00

Nikon D3s + 14-24mm f/2.8G ED AF-S + 24-70mm f/2.8G ED AF-S Kit
LIMITED STOCK! (RRP - £7,459.00) £5,940.00

Nikon D3s Pro Digital SLR + 24-70mm f/2.8G ED AF-S Kit
LIMITED STOCK! (RRP - £5,824.00) £4,665.00

Nikon D3s body + 14-24mm f/2.8G ED AF-S Kit
LIMITED STOCK! (RRP - £5,926.00) £4,745.00

Nikon D3X body + 14-24mm f/2.8G ED AF-S Kit
(RRP - £7,600.00) £6,245.00

Nikon D3X + 24-70mm f/2.8G ED AF-S Kit
(RRP - £7,500.00) £6,165.00

Nikon D3X + 14-24mm f/2.8G ED AF-S + 24-70mm f/2.8G ED AF-S Kit
(RRP - £9,100.00) £7,440.00

AF-S 70-200mm f/2.8G VR II
(RRP - £1999.00) £1639.00

Please note that other kits are available with alternative lenses on discount - please speak to a member of staff or send an email if you are interested in any other lens with a DSLR body.


If you have been interested in obtaining this lens please do get in touch - we have a handful of these in from Nikon today and cannot reserve or hold stock.
The price is £1599.00 including VAT.

Grays of Westminster
40 Churton Street
London, SW1V 2LP
+44 207 828 4925
www.graysofwestminster.co.uk
info@graysofwestminster.co.uk

Grays of Westminster holds the world's widest range of second-hand Nikon stock (rangefinder, vintage reflex, manual focus, autofocus and digital), and we are delighted to announce that our customers will not be asked to pay VAT on top of our "base" second-hand selling prices - a terrific cost-free and VAT increase-free advantage!

We especially welcome part-exchange of your camera equipment for other second-hand or new Nikon equipment - please telephone us for a quotation on 020 7828 4925 or e-mail info@graysofwestminster.co.uk

To view the vast range of second-hand Nikon equipment we hold in stock, visit our website: http://www.graysofwestminster.co.uk/products/secondhand.php

I would like to mention that our turnover of second-hand is so large that stock does not sit on our shelves for too long – therefore I would strongly recommend you contact us straight away to avoid missing the Nikon item you have been searching for.

In closing, all of us at Grays of Westminster wish you a wonderful New Year and may you flourish and prosper in 2011!

Kind regards,


Gray Levett
Founder

Nikkor 24-120mm f/4G AF-S VR
We now have the latest addition to the Nikkor range, the 24-120mm f/4G AF-S VR in stock. Priced at £1049.00 and with only a few in stock, please contact us if you would like to place an order.
Although it's still early days of testing, many of those lucky enough to receive a lens from the first batch have agreed that it is an incredible improvement on its predecessor.

Coolpix P7000 - Nikon's Newest Compact
For those who have been anticipating a new P-range Nikon Coolpix, we now have the new P7000 in stock. This light yet sturdy compact includes a 10.1 megapixel sensor, ISO equivalent of 6400, 3 inch LCD monitor, super quick-response shutter release and 720p HD video mode.

With a zoom equivalent of 28-200mm and built in ND filter for extra-contrast, you won't be disappointed with the results no matter what scenario you throw at Nikon's new Coolpix. Nikon have also included two ED glass elements to reduce chromatic aberration and fringing at the longer focal lengths.

You can read the full press release here:
http://www.graysofwestminster.co.uk/newsitem.php?id=295&pg=1&mem=&arc=0

For more information or to place an order please telephone or email the shop directly.


The Nikkor 28-300mm f/3.5-5.6G ED VR - In Stock Now
Rated as one of Nikon's most impressive all-round lenses, the new 28-300mm f3.5-5.6G VR is a great addition to the FX lens line up. This lens is perfect for travel and general walk about photography being compact and relatively light.

This lens is currently retailing at £849.00 while stocks last.

The much awaited Think Tank Retrospective series have just come into stock.

We have a limited supply - please call to place your order.

For full details on the Think Tank range, you can go to their website here:

http://www.thinktankphoto.com/


The initial batch of 84mm f1.4 AF S G has sold out I'm afraid, but we will be re-stocking as soon as Nikon UK have more which I have been told will be 2-3 weeks. I have a small waiting list on this now so let me know if you would like to be added. So far the feedback has been 100% positive on this lens with very happy customers who have purchased and used it.

The new D3100 has also very quickly sold out and I can take your details if you are interested in this camera. A limited supply of this camera should be arriving with us next Wednesday.

We are expecting our first batch of new D7000 at the end of this month and so far it is proving to be very popular. I anticipate it may take a little while before they are in free stock so if you are interested in this camera, please let me know and I will put you on the waiting list so you can get one sooner.

In addition, Nikon have announced further new releases in lenses and a new SB700. To read up about what is available with full details and specifications, please go to the news section of our website using the following link:

http://www.graysofwestminster.co.uk/news.php



A half a ton of second hand equipment is on its way over from Japan and will be listed on the website over the next few days.

Exciting, sought after lenses such as the 135mm f2 DC lens, great for portraiture and the 70-200mm f2.8 VR lens are amongst the equipment that will be lining the second hand department shelves very soon.

If you are looking for a specific second hand item and you cannot find it on the website, you can go on the 'Wants list' either via our website or drop me an e-mail or call and we will let you know when the item comes in.

Please let us know if you have any questions or would like to place an order.

We look forward to hearing from you!

Nikon Corporation is pleased to announce that as of August 2010 total production of NIKKOR lenses, interchangeable lenses for Nikon SLR cameras reached fifty-five million. Moreover, total production of NIKKOR lenses equipped with the Silent Wave Motor (SWM), the autofocus motor developed by Nikon, has reached twenty million.

55 million NIKKOR lenses
Nikon (then Nippon Kogaku K.K.) released its first NIKKOR lenses for Nikon SLR cameras, among them the NIKKOR-S Auto 5cm f/2, in 1959 along with its first SLR camera, the Nikon F. In the half century since, NIKKOR lenses have been extremely well received by a great number of photo enthusiasts and professional photographers. Total production of NIKKOR lenses reached fifty million in August 2009 with production continuing at a steady rate over the past year.

20 million SWM-equipped NIKKOR lenses
The Silent Wave Motor, or SWM, is an ultrasonic autofocus motor developed by Nikon. Nikon's SWM converts "traveling waves" into rotational energy to drive the optics used for focusing. Any AF-S NIKKOR lens featuring the SWM delivers extremely smooth, quiet and comfortable auto focusing. Among the first lenses for which Nikon adopted the SWM was the Ai AF-S Nikkor 300mm f/2.8D IF-ED, released in 1996. In the fourteen years since its initial release, total production of NIKKOR lenses equipped with the SWM has reached twenty million.

Since its introduction, the SWM has been built into a total of 54* different lenses of all types, from ultra wide-angle to super telephoto DX- and FX-format lenses, zoom lenses, and micro lenses. Since 2007, more than 90% of NIKKOR lenses have been equipped with the SWM.

* Total number of NIKKOR lenses equipped with the SWM released since its introduction (As of September 15, 2010)


The NIKKOR brand
As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding "R"—a common practice in the naming of photographic lenses at that time—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-Nikkor.

NIKKOR has always been ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens incorporating an aspherical lens element. What's more, NIKKOR lenses for the latest SLR cameras utilise a number of Nikon's own cutting-edge technologies, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.

The complete lineup of NIKKOR lenses for Nikon SLR cameras is currently made up of 65 lenses. Including the latest lenses:

• AF-S Nikkor 200mm f/2G ED VR II
• AF-S Nikkor 35mm f/1.4G
• AF-S Nikkor 28-300mm F/3.5-5.6G ED VR
• AF-S Nikkor 85MM F/1.4G
• AF-S Nikkor 24-120MM F/4G ED VR

RRP: £5299.99 / €6277
Sales start date: 1st October 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new professional telephoto lens AF-S NIKKOR 200mm f/2G ED VR II to replace AF-S VR NIKKOR 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance.

The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as smooth bokeh making it the perfect choice for photographers shooting stage events and indoor sports.

Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: "The updates and improvements implemented in the new version of this highly regarded 200mm lens bring it in line with the latest NIKKOR technologies, providing even more shooting comfort and stability while delivering outstanding results."

The update of this popular lens follows feedback from professional photographers. The improved handling and usability combined with outstanding image quality is testament to Nikon’s commitment to meet the needs of professional photographers and to continually improve its line-up of professional, high-performance NIKKOR lenses.

Pin-sharp action shots
The AF-S NIKKOR 200mm f/2G ED VR II now features second generation Vibration Reduction technology (VR II), which provides compensation equivalent to a shutter speed four stops faster, making it easier to capture sharp images during hand-held shooting. The system incorporates two modes: Normal for general handheld shooting and Active to compensate for the vibration caused by, for example, moving vehicles.

The Silent Wave Motor (SMW) ensures quiet and accurate autofocus performance, so it won’t disturb the subject or event.

The A/M mode has been added to the existing M/A and M modes. This additional focusing mode gives the autofocus system priority, even if the focus ring is being handled during shooting.

Crystal clear
The lens construction of 13 elements in nine groups with three ED glass and one Super ED glass elements, together with Nikon’s unique Nano Crystal Coat, ensures highest-quality images. The ED glass construction delivers sharp and contrast-rich images whilst the Nano Crystal Coat effectively reduces ghost and flare, meaning the lens can be used with confidence, even when shooting into bright light. The lens also stands out because of its pleasing bokeh and subject-background separation, due to its large f/2 aperture combined with a rounded nine-blade diaphragm.

Built for the toughest of requirements
The AF-S NIKKOR 200mm f/2G ED VR II is built to meet the stringent demands of the professional photographer. The durable magnesium body and weather sealing means it’s ideal for even the toughest of shooting conditions, protecting from moisture and dust. For extra peace of mind, Nikon’s exclusive, detachable meniscus glass protects the large front glass element from accidental scratches.

The lens is fully compatible with all current Nikon teleconverters, increasing its versatility by allowing for extended tele reach. The AF-S NIKKOR 200mm f/2G ED VR II is supplied with lens hood HK-31, tripod-mount, drop-in filter holder and a high quality ballistic nylon case CL-L1 in the style of a shoulder bag.

For more information about Nikon’s award winning products please visit: www.nikon.co.uk

RRP: £1699.99 / €2013
Sales start date: 19th November 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography. The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.

Good news! We now have good stocks of the Nikon D3s following a long period of sporadic deliveries.

Call us today on 020 7828 4925 to secure yours. I am also happy to say that we also have good stocks of the 14-24mm f/2.8, 24-70mm f/2.8 and 70-200mm f/2.8 as well as the recently released AF-S 28-300mm f/3.5-5.6G ED VR and AF-S 85mm f/1.4G NIKKOR lenses.

So far the feedback I have had on the new 28-300mm f/3.5-5.6 G VR is extremely positive. This new FX format lens is very sharp and fills the gap for photographers wanting a compact zoom for their Nikon FX DSLR.

Please see our New Nikon Specials page for current kit prices and special offers on these items and telephone or email the shop to place your order.


Student Discount now available from Nikon

More good news for students studying photography! Nikon are pleased to announce a 10% discount on all new Nikon products to anyone attending a Higher Education Photographic or Media course. This offer is valid from 1st September 2010 until the 31st October 2010.

Please visit www.nikon.co.uk/studentcashback2010 for terms and conditions and to check your eligibility .


£200 Cashback on the Nikon D300S


For those looking at upgrading their DX body, Nikon are now offering a £200 CASHBACK on the Nikon D300S body when bought with a new Nikkor lens worth £400 or more.

The Nikon D300S provides HD movie capability, a faster frame advance rate of 7fps and dual CF and SD memory card slots to offer new opportunities to explore creative imaging. The camera incorporates a DX-format 12.3 megapixel CMOS sensor, professional 51-point autofocus system and commended EXPEED image processing in a compact body, aimed at the semi-professional photographer and serious amateur.

Both bodies and lenses are currently available straight from stock and available to order today.

Lastly, please do not hesitate to call if you have any questions regarding Nikon. With over 100 years of Nikon experience between us, we will be happy to help you!

Kindest regards,

Tabitha Hardy

Nikon UK is pleased to announce a new promotion offering customers £200 cashback on purchases of a Nikon D300S digital SLR camera and a NIKKOR lens.


From 27th August 2010 – 31st October 2010 (inclusive) customers in the UK and Republic of Ireland are able to claim £200 / €230 cashback on purchases of the D300S and a NIKKOR lens worth over £400 / €460 made in a single transaction.

Simon Iddon, Enthusiast Product Manager at Nikon UK says: “The D300S is a superb camera that is popular with both still photographers and creative image makers. Incentivising customers to invest in an additional NIKKOR lens that further enhances the creative possibilities ultimately maximises enjoyment of this award-winning product.”


Built upon the widely acclaimed D300, the D300S incorporates the same DX-format 12.3 megapixel CMOS sensor, professional 51-point autofocus system and commended EXPEED image processing in a discrete compact body.

Thanks to its HD movie capability, faster frame advance rate of 7fps and dual CF and SD memory card slots, the Nikon D300S is a digital SLR camera that broadens the possibilities for creative image makers.

All claims must be received by 30th November 2010. Terms and conditions and information about how to claim are available at www.nikon.co.uk/cashback (which will be live from 27th August 2010). Offer subject to availability.

For more information about Nikon’s lens range please visit www.nikon.co.uk

RRP: D3100 Body £499.99 / €593

D3100 Kit 18-55 (VR): £579.99 / €687

Sales start date: End of September 2010

Nikon UK introduces the D3100, the most easy-to-use D-SLR to date, with full High Definition (HD) video.

Jordi Brinkman, Product Manager for Nikon Europe, says: “The D3100 is the successor to Europe’s best selling D-SLR[1], the D3000, offering 14.2 megapixels, full HD movie, Live View with new AF modes and improved ergonomics. It also has the popular Guide Mode as seen on the D3000, which now shows you sample images of what you can achieve with certain settings, for example if you change the shutter speed or aperture. This is the ideal camera for families who want to capture all the important moments in perfect quality, without worrying about settings.”


Pure and simple D-SLR for the family

The D3100 is designed for newcomers to D-SLR photography, especially young families who want to take beautiful pictures without worrying about complicated functionality. A range of automatic settings means the camera is doing all the hard work much like on a compact camera: Live View with Scene Auto Selector selects the mode that matches your shooting situation; Scene Recognition delivers sharply defined images by analyzing the scene and optimizing the camera settings immediately before the shutter is released; and Guide Mode will take you step-by-step through the process of how to get the picture you want.

The 11-point autofocus system will make sure everything is in focus and ensures razor-sharp images to capture even the most fleeting of expressions or movements. Additionally, the bright viewfinder means you can see and focus precisely on the image you want to capture, quickly and easily. Live View with Scene Auto Selector is an intuitive and familiar way of taking pictures, useful for those who have only used a compact camera, and makes it easy to compose images using the LCD monitor. Scene Auto Selector will select the best mode for the scene and subject you want to capture, and Fulltime servo AF (AF-F) mode keeps subjects in focus without the need to press the shutter release button. Live View will also recognise as many as 35 faces at a time and even if people in the frame move, the camera will continue tracking and focusing on them.

Stunning pictures in every situation

The 14.2 megapixel CMOS image sensor, new powerful EXPEED 2 processing engine and a wide range of NIKKOR[2] lenses deliver excellent pictures with amazing detail wherever you are and whatever you are doing. It has ISO 100-3200 sensitivity, with the versatility of effectively boosting ISO up to 12800. This significantly reduces the risk of blurred images when taking pictures of the most energetic children or an evening barbeque with all the family.

Full HD movies for all the family

Using the easy-access movie record button you can instantly switch to video mode on the D3100, and the D-Movie function allows you to record stunning HD movie clips with sound. The camera’s large image sensor and high ISO sensitivity offers exceptional image quality, and the wide variety of NIKKOR lenses can be used to create cinematic effects. You can also make simple edits of your clips in-camera by deleting scenes or save specific frames as still images – nothing will be missed for the family photo album. The D3100 is also HDMI compatible so you can connect your camera to an HD television to view your movies in full HD from your sofa.

The Guide to great photos

For the newcomer to D-SLRs, the intelligent, improved Guide Mode, as seen on the D3000, gives you step-by-step instructions of how to change the camera settings. This means you not only get the picture you want but it helps you to understand how it was achieved so you can develop your photography skills. You can even view sample images of what you can expect from each setting, for example if you change the aperture or shutter speed settings.

Don’t miss a moment

The D3100 is the essential item for every family event or day out. The camera’s comprehensive technologies and tough exterior will keep up with any outing, whatever you’re doing. Its compact size and lightweight body make the D3100 easy to pack and carry around for all those unmissable moments.

Key features:

• DX-format, 14.2 megapixel CMOS image sensor: The high pixel sensor will give you outstanding colour and detail in pictures and movies you’ll want to see again and again

• New EXPEED 2 image processing engine: Provides enhanced movie recording, high-sensitivity performance and maximum image quality. EXPEED 2 maximises CMOS sensor performance for clear, lifelike images that exhibit vivid colours, reduced noise and smooth tonal gradations for outstanding photos and movies

• High ISO (100-3200) sensitivity: Extendable up to 12800: Indoor shots or fast-moving children need never be blurry or dull again, even without a flash

• Guide Mode: Simply the easiest way to learn how to get great pictures, without having to read the manual

• D-Movie – full HD (1920 x 1080) at 24 fps movie clips: Record beautiful HD movie clips with sound and achieve exceptional image quality with high ISO sensitivity. NIKKOR lenses can be used for cinematic effects and simple edits can be made in-camera. In addition, HDMI connectivity means you can watch your HD movies on an HD television

• Live View with new AF-F mode and Scene Auto Selector: The new Live View provides an intuitive and familiar way of taking pictures and it includes a Scene Auto Selector, which automatically selects the best mode to match the scene. The AF-F mode keeps subjects in focus without the need to press the shutter release button

• 7.5 cm (3-inch) monitor: A great platform on which to share your beautiful images and movies with friends and family

• 11-point autofocus system: The quick and accurate autofocus ensures everything is in focus so you get the sharpest image

• Active D-Lighting: Bright sunshine need never wash out detail again. The balance of light and shade can be preserved forever

• Picture control: Lets you set the look and mood of your images before you shoot. You can choose from six settings: Standard, Vivid, Neutral, Monochrome, Portrait and Landscape

• In-camera image and movie editing: Why wait for a PC? Retouching, filter effects and red-eye correction can be achieved in the palm of your hand

• Compact, light and durable: It’s the smallest and lightest Nikon D-SLR yet so you can sling it over your shoulder, ready for any picture or movie moment. Also, with improved ergonomics, you’ll now have direct access to shutter release, Live View and movie modes.

• Dual Integrated Dust Reduction System: Image Sensor Cleaning and Airflow Control systems keep dust away from the camera’s image sensor for clear, spot-free images

• New software, ViewNX2 will be bundled with the D3100: It inherits the basic operations of ViewNX whilst providing much enhanced operability, including a refined GUI, and a range of easy-to-use features allowing you to edit photos as well as movies

Images are available to download from www.nikon.co.uk/pressimages
Press contacts: Jenny Grace /020 8247 1797 / Jenny.grace@nikon.co.uk / Claudia Paul / 0208 481 6838 / claudia.paul@nikon.co.ukFor more information about

Nikon’s award winning products, please visit www.nikon.co.uk

About Nikon

Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning productline-up, including entry-level and professional digital SLR cameras,interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

In 2009, Nikon celebrated two key milestones in the lens category – the 50th anniversary of its legendary F-mount SLR lens-mounting system, making it the only manufacturer to sustain its original lens mount for such a long period, and the production of its 50 millionth NIKKOR lens. Both highlight Nikon’s dedication to producing quality and functional products that can be used by photographers for years to come.

Nikon also produces equipment such as IC and LCD steppers and scanners, instruments such as microscopes and semiconductor inspection equipment. Other products include sports optics products such as binoculars, rangefinders and fieldscopes, ophthalmic lenses and surveying instruments. It is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance.

Nikon has consolidated net global sales of 879,719 million Japanese Yen (year ending 31 March, 2009) and Nikon Corporation is listed on the Tokyo Stock Exchange.

Nikon: At the heart of the image.
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RRP: £869.99 / €1030

RRP: £1499.99 / €1776

Sales start date: 2nd September 2010

RRP: £1049.99 / €1243