RRP: £199.99
Sales start date: 2nd June 2011

Nikon announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says:

"This 50mm is an ideal second lens. It's a great chance for curious D-SLR enthusiasts to venture out beyond a kit lens and explore the creative possibilities that fast aperture can offer, like pleasantly blurred backgrounds in portraiture and comfortable low-light shooting."

Fast and bright The fast maximum aperture of f/1.8 makes Nikon's new 50mm lens an excellent choice for low-light situations or when shallow depth-of-field is required. You can single out subjects to produce portraits with smooth bokeh or shoot with available light and still capture striking, sharp images. The fast aperture also provides a bright viewfinder image, making it easier to compose your shots.

All-new design The all-new optical design comprises seven elements in six groups, including one aspherical element for superb image quality. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. Compatible with Nikon FX-format D-SLRs, it offers a 75mm (equivalent) focal length when used with Nikon DX-format D-SLRs.

Go light Weighing in at only 185 grams and boasting a weather-sealed metal mount. This remarkably lightweight and compact 'take anywhere' lens is perfect for portraiture or general photography. With its strong combination of classic focal length, speed and quality optics, it easily deserves a place in every photographer's bag. The lens is supplied with a lens hood HB-47, and a soft pouch CL-1013.
AF-S NIKKOR 50mm f/1.8G

KEY ATTRIBUTES:

• 50mm FX-format standard lens (75mm when used with a Nikon DX-format SLR).
• Fast maximum aperture of f/1.8.
• Ideal for shooting in low-light situations or when shallow depth of field is required.
• Aspherical lens element for superior image quality.
• SWM (Silent Wave Motor) for fast, quiet autofocus.
• Two focus modes: M/A (manual-priority autofocus) and M (manual focus).
• Remarkably lightweight and compact body.
• Weather-sealed metal lens mount