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Nikon UK April 2010: For the third year in a row, Nikon has claimed the DSLR top spot in the TIPA (Technical Image Press Association) Best D-SLR Professional award - this year picking up the award for the D3S. The Best Professional Lens prize was claimed by the AF-S NIKKOR 70-200mm f/2.8G ED VR II.

Robert Cristina, Manager, Professional Products at Nikon Europe, comments: “We are delighted that for the third time in a row, a D3 series camera has won the Best DSLR Professional award. We invested a huge amount of time implementing feedback from customers to ensure that the D3S keeps them ahead of the game.” He went on: “The AF-S NIKKOR 70-200mm f/2.8G ED VR II builds on the success of the ground breaking AF-S 14-24mm f/2.8, which won the TIPA award in 2008. Both products continue to ensure that today’s photographers enjoy the best in the business”.

TIPA is Europe’s leading image press association. Its awards are chosen by Europe’s 29 leading photographic magazines in 13 countries and given to products that the jury consider to be the very best in their category in terms of overall quality, performance and benefit for the defined end-user. The awards further underpin Nikon’s leadership position in high-end photography and recognise the company’s continued pursuit of excellence.


Best D-SLR Professional: the Nikon D3S
The TIPA jury comments: “Taking up most of the functions that made the success of the Nikon D3, the D3S marks a milestone in the history of photography: it is indeed the first DSLR to feature the record "push” sensitivity of 102 400 ISO. Superbly constructed, with an excellent viewfinder and a top-level autofocus system, it is an ideal D-SLR for the pros, in particular for reportage and sport photography.”

Best Professional Lens: the Nikon AF-S NIKKOR 70-200mm f/2.8G ED VR II
The TIPA-jury comments: “The AF-S NIKKOR 70-200mm f/2.8G ED VR II telephoto zoom lens has been developed for use with digital and film based Nikon SLR cameras. A number of unique Nikon technologies have been adopted for this lens, including the use of seven ED glass elements, Nano Crystal Coat, a vibration reduction (VR II) system that provides camera shake compensation equivalent to increases in shutter speed by four steps, and a Silent Wave Motor (SWM)”

About Nikon

Founded in Japan in 1917, Nikon has grown to become the world leader in digital and precision optics technology with a strong presence in all four corners of the world.

Through its award-winning product line-up, including entry-level and professional digital SLR cameras, interchangeable NIKKOR lenses and the consumer COOLPIX range, Nikon regularly raises the standard in product design and performance. With over 90 years of engineering expertise, it is no wonder that Nikon is the top choice for photographers around the world.

In 2009, Nikon celebrated two key milestones in the lens category – the 50th anniversary of its legendary F-mount SLR lens-mounting system, making it the only manufacturer to sustain its original lens mount for such a long period, and the production of its 50 millionth NIKKOR lens. Both highlight Nikon’s dedication to producing quality and functional products that can be used by photographers for years to come.

Nikon also produces equipment such as IC and LCD steppers and scanners, instruments such as microscopes and semiconductor inspection equipment. Other products include sports optics products such as binoculars, rangefinders and fieldscopes, ophthalmic lenses and surveying instruments. It is the only major optical company in the world that still controls and manufactures every aspect of its glass-making business, allowing it to finely tune Nikon lens specifications, quality and performance.

Nikon has consolidated net global sales of 879,719 million Japanese Yen (year ending 31 March, 2009) and Nikon Corporation is listed on the Tokyo stock exchange.


For more information please contact Nikon’s press office:

Jenny Grace / Claudia Armstrong
Jenny.grace@nikon.co.uk / claudia.armstrong@nikon.co.uk
020 8247 1797 / 020 8481 6838
www.nikon.co.uk

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