RRP: £199.99
Sales start date: 2nd June 2011

Nikon announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says:

"This 50mm is an ideal second lens. It's a great chance for curious D-SLR enthusiasts to venture out beyond a kit lens and explore the creative possibilities that fast aperture can offer, like pleasantly blurred backgrounds in portraiture and comfortable low-light shooting."

Fast and bright The fast maximum aperture of f/1.8 makes Nikon's new 50mm lens an excellent choice for low-light situations or when shallow depth-of-field is required. You can single out subjects to produce portraits with smooth bokeh or shoot with available light and still capture striking, sharp images. The fast aperture also provides a bright viewfinder image, making it easier to compose your shots.

All-new design The all-new optical design comprises seven elements in six groups, including one aspherical element for superb image quality. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. Compatible with Nikon FX-format D-SLRs, it offers a 75mm (equivalent) focal length when used with Nikon DX-format D-SLRs.

Go light Weighing in at only 185 grams and boasting a weather-sealed metal mount. This remarkably lightweight and compact 'take anywhere' lens is perfect for portraiture or general photography. With its strong combination of classic focal length, speed and quality optics, it easily deserves a place in every photographer's bag. The lens is supplied with a lens hood HB-47, and a soft pouch CL-1013.
AF-S NIKKOR 50mm f/1.8G

KEY ATTRIBUTES:

• 50mm FX-format standard lens (75mm when used with a Nikon DX-format SLR).
• Fast maximum aperture of f/1.8.
• Ideal for shooting in low-light situations or when shallow depth of field is required.
• Aspherical lens element for superior image quality.
• SWM (Silent Wave Motor) for fast, quiet autofocus.
• Two focus modes: M/A (manual-priority autofocus) and M (manual focus).
• Remarkably lightweight and compact body.
• Weather-sealed metal lens mount

Without a doubt, no wildlife or sports photographer can be without a telephoto lens. Whether it be the highly acclaimed AF-S 200-400mm f/4 VR II or the far-reaching AF-S 500mm f/4G VR coupled with a 1.7X teleconverter to give you an astounding 850mm, these lenses are certainly on most photographer's wish lists. The sample images speak for themselves.

We have recently had a substantial price decrease on many telephoto lenses and are pleased to be able to offer them to you at the following prices, including VAT:

AF-S 200-400mm f/4G VR II IF-ED = £4,999.00

AF-S 200mm f/2G VR II IF-ED = £4,499.00

AF-S 300mm f/2.8G VR II IF-ED = £3,999.00

AF-S 400mm f/2.8G VR IF-ED = £6,549.00

AF-S 500mm f/4G VR IF-ED = £5,795.00


And if you are looking at getting a telephoto lens for Christmas but can't quite stretch to the above, might we suggest that the beautifully sharp AF-S 70-200mm f/2.8G VR II coupled with a 1.7X teleconverter makes for a fantastically versatile present for yourself or someone else. The 70-200mm f/2.8G VR II is currently £1625.00 including VAT and we can now offer the last of the TC 20E II 2X teleconverter (now discontinued and unobtainable new from Nikon) at the special price of £225.00 while stocks last.





If you have any questions or wish to place an order for any of these lenses please contact us on +44 (0)207 828 4925, or email: tabitha.hardy@graysofwestminster.co.uk.

Nikon Corporation is pleased to announce that as of August 2010 total production of NIKKOR lenses, interchangeable lenses for Nikon SLR cameras reached fifty-five million. Moreover, total production of NIKKOR lenses equipped with the Silent Wave Motor (SWM), the autofocus motor developed by Nikon, has reached twenty million.

55 million NIKKOR lenses
Nikon (then Nippon Kogaku K.K.) released its first NIKKOR lenses for Nikon SLR cameras, among them the NIKKOR-S Auto 5cm f/2, in 1959 along with its first SLR camera, the Nikon F. In the half century since, NIKKOR lenses have been extremely well received by a great number of photo enthusiasts and professional photographers. Total production of NIKKOR lenses reached fifty million in August 2009 with production continuing at a steady rate over the past year.

20 million SWM-equipped NIKKOR lenses
The Silent Wave Motor, or SWM, is an ultrasonic autofocus motor developed by Nikon. Nikon's SWM converts "traveling waves" into rotational energy to drive the optics used for focusing. Any AF-S NIKKOR lens featuring the SWM delivers extremely smooth, quiet and comfortable auto focusing. Among the first lenses for which Nikon adopted the SWM was the Ai AF-S Nikkor 300mm f/2.8D IF-ED, released in 1996. In the fourteen years since its initial release, total production of NIKKOR lenses equipped with the SWM has reached twenty million.

Since its introduction, the SWM has been built into a total of 54* different lenses of all types, from ultra wide-angle to super telephoto DX- and FX-format lenses, zoom lenses, and micro lenses. Since 2007, more than 90% of NIKKOR lenses have been equipped with the SWM.

* Total number of NIKKOR lenses equipped with the SWM released since its introduction (As of September 15, 2010)


The NIKKOR brand
As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding "R"—a common practice in the naming of photographic lenses at that time—to "Nikko", the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-Nikkor.

NIKKOR has always been ahead of the times. The OP Fisheye-Nikkor 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world's first lens incorporating an aspherical lens element. What's more, NIKKOR lenses for the latest SLR cameras utilise a number of Nikon's own cutting-edge technologies, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.

The complete lineup of NIKKOR lenses for Nikon SLR cameras is currently made up of 65 lenses. Including the latest lenses:

• AF-S Nikkor 200mm f/2G ED VR II
• AF-S Nikkor 35mm f/1.4G
• AF-S Nikkor 28-300mm F/3.5-5.6G ED VR
• AF-S Nikkor 85MM F/1.4G
• AF-S Nikkor 24-120MM F/4G ED VR

RRP: £5299.99 / €6277
Sales start date: 1st October 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new professional telephoto lens AF-S NIKKOR 200mm f/2G ED VR II to replace AF-S VR NIKKOR 200mm f/2G IF-ED. The new lens features Nano Crystal Coat, the new generation of Vibration Reduction technology (VR II) and a new A/M focus mode, making it the ideal lens for serious photographers seeking uncompromised performance.

The lens retains the optical construction of its predecessor and delivers outstanding image quality with excellent sharpness, contrast and definition as well as smooth bokeh making it the perfect choice for photographers shooting stage events and indoor sports.

Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: "The updates and improvements implemented in the new version of this highly regarded 200mm lens bring it in line with the latest NIKKOR technologies, providing even more shooting comfort and stability while delivering outstanding results."

The update of this popular lens follows feedback from professional photographers. The improved handling and usability combined with outstanding image quality is testament to Nikon’s commitment to meet the needs of professional photographers and to continually improve its line-up of professional, high-performance NIKKOR lenses.

Pin-sharp action shots
The AF-S NIKKOR 200mm f/2G ED VR II now features second generation Vibration Reduction technology (VR II), which provides compensation equivalent to a shutter speed four stops faster, making it easier to capture sharp images during hand-held shooting. The system incorporates two modes: Normal for general handheld shooting and Active to compensate for the vibration caused by, for example, moving vehicles.

The Silent Wave Motor (SMW) ensures quiet and accurate autofocus performance, so it won’t disturb the subject or event.

The A/M mode has been added to the existing M/A and M modes. This additional focusing mode gives the autofocus system priority, even if the focus ring is being handled during shooting.

Crystal clear
The lens construction of 13 elements in nine groups with three ED glass and one Super ED glass elements, together with Nikon’s unique Nano Crystal Coat, ensures highest-quality images. The ED glass construction delivers sharp and contrast-rich images whilst the Nano Crystal Coat effectively reduces ghost and flare, meaning the lens can be used with confidence, even when shooting into bright light. The lens also stands out because of its pleasing bokeh and subject-background separation, due to its large f/2 aperture combined with a rounded nine-blade diaphragm.

Built for the toughest of requirements
The AF-S NIKKOR 200mm f/2G ED VR II is built to meet the stringent demands of the professional photographer. The durable magnesium body and weather sealing means it’s ideal for even the toughest of shooting conditions, protecting from moisture and dust. For extra peace of mind, Nikon’s exclusive, detachable meniscus glass protects the large front glass element from accidental scratches.

The lens is fully compatible with all current Nikon teleconverters, increasing its versatility by allowing for extended tele reach. The AF-S NIKKOR 200mm f/2G ED VR II is supplied with lens hood HK-31, tripod-mount, drop-in filter holder and a high quality ballistic nylon case CL-L1 in the style of a shoulder bag.

For more information about Nikon’s award winning products please visit: www.nikon.co.uk

RRP: £1699.99 / €2013
Sales start date: 19th November 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography. The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.