RRP: £1699.99 / €2013
Sales start date: 19th November 2010

Nikon UK, 15 September 2010 – Nikon today announces a completely new, fast-aperture NIKKOR lens – the AF-S NIKKOR 35mm f/1.4G. This is the third f/1.4 prime NIKKOR lens to be developed in the past six months further extending creative opportunities for professional photographers.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: “The AF-S NIKKOR 35mm f/1.4G sets a new benchmark for reportage and news photographers. It combines amazing contrast and resolution with brilliant low-light performance. Seen alongside the 24mm f/1.4 and 85mm f/1.4 lenses announced recently, this new lens underlines Nikon’s ongoing drive to deliver the ultimate range of optics for photographers.”

Award winning photojournalist Kadir van Lohuizen of photo agency NOOR was amongst the first to view the new AF-S NIKKOR 35mm f/1.4G. He said: “The 35mm is the standard ‘street’ lens for many of us at NOOR and we are really excited about this new version, it’s amazing. This fast prime lens will make it possible to shoot at almost every light condition at the highest-quality possible.” He added: “It’s going to take our documentary projects to a new level for sure.”

Light Command
The AF-S NIKKOR 35mm f/1.4G has been developed to deliver stunning images in all situations. An entirely new optical design with ten elements in seven groups (including one aspherical glass element) and a rounded, nine-blade diaphragm enables the photographer to make full use of the shallow depth of field that f/1.4 aperture lenses offer. Crystal sharp detail with super smooth bokeh separation sets your subject in the spotlight and offers a different look from images taken with the professional f/2.8 zoom lenses.

Night Photography
The optical construction incorporates Nano Crystal Coat and minimises reflections and sagittal blur, which means this lens renders point light sources and shadows with natural clarity, ideal for night scenes and astrophotography. The fast aperture also provides a bright viewfinder and is great for exploring the creative potential that the shallow depth of field can bring to the work of fine-art photographers and photojournalists.

Streetwise
The AF-S NIKKOR 35mm f/1.4G is built to work as hard as you do and is a robust and reliable performer wherever your photography might take you. The dedicated Silent Wave Motor (SWM) ensures discreet but accurate autofocus. It operates with smooth gearing and has a broad focus ring for fine manual focus accuracy down to the minimum focusing distance of 30cm. The tough magnesium construction features subtle grooves to assist a left-hand grip as well as rubber mount and switch sealing to deter dust and moisture. Weighing in at a solid 600g, it is designed to balance well with FX format DSLRs such as the D700 and D3 series.

The lens is supplied with a HB-59 hood, and a soft pouch.

RRP: £6,249.99
Sales start date: 28th May 2010

April 27th 2010: Nikon UK today announces a new super telephoto zoom lens – the AF-S NIKKOR 200-400mm f/4G ED VR II. This lens replaces the highly acclaimed AF-S Zoom NIKKOR 200-400mm f/4G IF-ED VR and features the new generation of Vibration Reduction technology (VR II), Nano Crystal Coat and a new A/M mode, making it an ideal, versatile choice for sports and wildlife photographers.

This type of super telephoto zoom lens remains unique on the market and reflects Nikon’s continued dedication to innovation and quality in the industry. The evolution of this lens underlines Nikon’s commitment to developing a range of products tailored to photographers’ needs, and strengthens the line-up of high-performance NIKKOR lenses.

Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: "Rapid advancements in optical technology and Nikon’s continued dedication to provide class-leading products have resulted in recent updates of pro grade lenses. Through its additional features and improved specifications, the AF-S NIKKOR 200-400mm f/4G ED VR II delivers the ultimate results and enables even the most demanding of pro photographers to shoot without compromise.”

Sharper images with improved handling
The AF-S NIKKOR 200-400mm f/4G ED VR II features second generation built in Vibration Reduction (VRII), providing the ability to shoot at shutter speeds up to four stops slower so sharper images can be achieved.

In addition, the new A/M mode added to existing M/A and M modes enables autofocus priority even if the focus ring is being handled during shooting.

Reduced ghosting and flare
The AF-S NIKKOR 200-400mm f/4G ED VR II now incorporates Nikon’s exclusive anti-reflection Nano Crystal coat, which drastically reduces ghosting and flare, along with four ED glass elements to minimise internal reflections and aberrations. This delivers rich, high contrast images even under testing lighting conditions.

The new lens features an autofocus with a built-in silent wave motor to ensure fast and quiet focusing. The AF-S NIKKOR 200-400mm f/4G ED VR II has a tough magnesium body, incorporating weather and dust sealing and lens protective glass, to withstand the effects of dust and moisture in the toughest of shooting conditions.

Weighing in at only 3,360g, while providing great flexibility in telephoto shooting, this new lens is a practical alternative to carrying several large telephoto lenses. The lens is supplied with a high quality Ballistic, backpack style carry case, allowing for easy and safe transportation.

Specifications

Focal length	200-400mm
Aperture	f/4
Lens construction	24 elements in 17 groups
Picture angle	12°20´- 6°10´ (8°- 4° for Nikon DX format)
No. diaphragm blades	9 (rounded)
Closest focusing distance	2.0m/6ft. (AF); 1.95m/6.4ft. (MF)
Filter/attachment size	52mm
Diameter x length	Approx. 124 x 365.5mm
Weight	3,360g

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The New 85mm f/3.5 VR II micro Nikkor has arrived into stock. This is a new compact and lightweight DX format Macro lens with high quality optics. It's the perfect choice for exploring the world of close-up photography.

Ideal for those new to macro photography, the AF-S DX MICRO NIKKOR 85MM F/3.5G VR boasts a 1:1 reproduction ratio, allowing photographers to get lifelike close-ups of more intricate textures and details, even down to the fine texture on flower petals or insect wings. On top of this, the VR II system provides both a steady viewfinder image for composition and sharper results at slow shutter speeds or when shooting movie clips.

Beautifully balanced to take anywhere, the Nikon DX format provides a compact and light form factor that balances well with Nikon's range of DSLRs like the D90 and D5000. With a picture angle equivalent to a focal length of 127.5mm in FX/35mm format, it extends options beyond those offered by standard kit lenses, ideal for portraits or candid photography.


Both the D3s and 70-200mm f/2.8 VR II lens are now available in stock. If you have not been reached from our waiting list, please call to place your order and we should be able to supply you now (while stocks last).

Please note, there is a VAT increase on the 1st of January 2010 and prices are set to increase.



If you are puzzled as to what to get for the Nikon devotee this Christmas, why not take out a subscription to the Nikon Owner magazine. The cost is £59.00 for a year and here are some of the benefits of subscribing:

Three-year warranty

A three-year warranty is available to Nikon Owner subscribers only for any new Nikon purchases made at Grays of Westminster. An eighteen-month warranty has just now also been made available for Nikon Owner subscribers purchasing second-hand kit from Grays of Westminster’s superb second-hand department.

Technical Helpline

Full use of our Technical Helpline, which is run expertly by Simon Stafford. There is an encyclopaedic list of Q&A’s on the Nikon Owner website, or subscribers can email him directly with any photographic queries, no matter how small or large.

Interactive website

Interactive subscribers' only website: subscribers' message board, subscribers' gallery (post your own images), press releases, technical equipment reviews, subscriber events, etc, etc.

Discounts off courses

Subscription to Nikon Owner also provides discounts off a range of other photographic courses, including the annual Heather Angel Wildlife and Natural History Workshop, and 10% off all courses at Nikon UK.

Discounts off Think Tank photographic bags

Nikon Owner subscribers also receive a 10% discount off Think Tank photographic bags if purchased at Grays of Westminster.

Events

Special events are regularly organized for Nikon Owner subscribers.

Also for a short amount of time we have very nice leather Nikon diaries to give away to brand new subscribers. In the back of the diary is a history of Nikon cameras starting back to the establishment of Nippon Kogaku in 1917.

Please contact us at the shop to order a subscription for yourself or as a present and we can activate the online web access just before Christmas (or whenever you wish).

We look forward to hearing from you!

Kindest regards,

Tabitha Hardy

Grays of Westminster - Exclusively... Nikon
40 Churton Street
Pimlico
London SW1V 2LP
Tel: +44 020 7828 4925
Fax: +44 020 7976 5783
E-mail: info@graysofwestminster.co.uk
Website: http://www.graysofwestminster.co.uk
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For those people eagerly awaiting the arrival of the new releases, here are the dates we have been given by Nikon UK:

• AF-S 70-200mm f2.8G VR II - due in stock on 27th November 2009
  

• Nikon D3s camera - 27th November 2009
  

• AF-S DX Micro-Nikkor on 85mm f/3.5G - 4th December 2009