When you're buying a camera or any item of photographic equipment, the service you receive is as important as the price you pay.

Whether it's informative buying advice, swift delivery and equally swift action if things go wrong, good service is a precious commodity that should be shouted from the rooftops.

That's where the What Digital Camera Good Service Awards comes in, by recognising and rewarding those retailers who go that extra mile. There are three categories: Best Online Retailer, Best High Street Independent Retailer and Best High Street Multiple Retailer.

To vote is easy; all you need to do is complete the competition form on the voting page of the What Digital Camera website.

Competition ends: 14th January 2011.