1st December 2010: To celebrate the festive season customers purchasing the new Nikon D3100, body or lens kit, are now able to claim £40/€50 in a new Christmas cashback promotion from Nikon.

The D3100 cashback offer will run from 1st December 2010 until 31st January 2011 (inclusive) for customers in the UK and Republic of Ireland, and claims must be received by 28th February 2011 (inclusive).

The Nikon D3100 is the most easy-to-use D-SLR to date, offering a range of high performance features that are designed to make taking quality images fun and easy. The camera’s Guide mode gives you step-by-step instructions of how to change the camera settings, so you not only get the picture you want but it helps you to understand how it was achieved so you can develop your photography skills. The D3100 is Nikon’s first DSLR to offer full HD movie mode so you can get creative with your photography and switch between shooting stills and video at the click of a button. And, with an HDMI port you can connect your camera to the TV and relive the festivities with friends and family.

Simon Iddon, Product Manager for Enthusiast products, says: “The D3100 is the ideal gift for people wanting to capture festive memories this Christmas and learn how to improve their photography skills. I am delighted that we’re able to introduce this cashback offer on our award-winning model and hope that it will make it even more accessible this season.”

For terms and conditions and information about how to make a claim please visit: www.nikon.co.uk/cashback. Offer subject to availability.